MadDash E-Media, the leading provider of online recruitment video solutions, today announced the launch of AdDash, the employment industry’s first and only pre-roll video ad service.
The new offering will allow employers to present their employment brand to candidates via a :15 second commercial that would precede one of the roughly 50 billion videos played on the internet each month. The ad unit would play across an ever-widening range of video destination sites including YouTube, About.com, news websites and tens of thousands of others.
Combining pre-roll ads with powerful cookie-based targeting, AdDash will allow companies to more effectively market their careers to job candidates in locations on the web that recruiters have had no effective way to reach, until now. Campaigns can target both passive and active job seekers based on a candidate’s role, geographic location, and wide variety of behavioral demographics.
“With MadDash’s leading reputation in the employment video space, pre-roll video advertising for corporate recruitment was a logical next step,” said MadDash Managing Partner, Shannon Price. “Pre-roll video is the fastest growing advertising medium in the world and we’re thrilled to be the first to bring such an impactful service to our industry.”
MadDash can utilize existing video or create a custom ad for each client. The video production process is streamlined and typically doesn’t require an onsite visit. Standard AdDash packages include free video production, a predetermined volume of impressions, and access to MadDash’s diverse targeting segments.
Through MadDash’s exclusive partnership with top employment brand Monster.com, clients will also have the option of purchasing the service through Monster directly, under the brand “Monster Career Video Ads”.
See samples and download information here http://www.maddash.net/mkt/addash