What Social Media Managers Do? A social media manager simply manages the social media networking and marketing on behalf of individuals and organisations. Social media is this year's black and the most cutting edge form of marketing and networking. Why? Because it takes us back to basics, back to real time two way communication.
Done well it is about communication to and from a service or product provider and customers. It is about finding out the needs of the customer through direct communication and following trends. This is done through various platforms like blogging and websites, networking sites like Twitter and Facebook, video and podcasting sites, online radio blogging and live streaming sites, customer reviews and book-marking sites. After all, you only have one reputation.
As you can imagine, that takes quite a bit of work, some technical skill, an ability to write well and the discipline to maintain it all. Many businesses do not have the time or are lacking some of the skills to do this well. Some people would argue that unless these platforms are maintained regularly and kept dynamic and fresh that it is better not to do it at all. It is also important that businesses understand web etiquette and best practice when making posts or submitting articles and videos.
A social media manager has a number of roles and can offer a wide range of services.
These can include training individuals and organisations or managing the whole thing.
Management involves:
• helping people to set up a social network package
• explaining the interconnections between the various platforms
• creating a routine and schedule for posting
• helping to streamline existing routines
• making them more efficient or partially or completely managing all of the social media and networking
A social media manager becomes the front line of customer service and can pick up communications from existing or potential customers and feed them to the appropriate person.
The manager can also keep an eye out for any potentially damaging or incorrect information that is being posted by others. A good manager will gain an excellent understanding of the business and be able to spot opportunities as they arise, plant seeds and connect with the right people. He or she can deliver content, build links, network and translate digital information from the online community.
A good online presence is not about just having a website or ranking well on Google anymore, you need a presence on sites such as Twitter, Facebook, Linked In and You Tube. Your blog is where people will go to make sure you are current and credible but it also floats your site.
Good managers are passionate about social media are there to help their clients to have success online!
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Alan Kieffer has been involved in network marketing industry for the last 10 years and has been writing on online strategy. He had build a substantial income with his networking business.
Alex's site delivers a lot of useful articles & training courses for Online Small Businesses.
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